European electric vehicle drivers exhibit significant brand loyalty as their smart charging behaviors develop.

A new survey from LCP Delta reveals that European electric vehicle (EV) drivers are very loyal to their preferred brands. Over 84% of respondents indicated they would likely repurchase from the same manufacturer, with the UK showing the highest loyalty at 93%, followed by Spain at 87% and Germany at 86%. Tesla has a slight advantage, with half of its drivers stating they are "very likely" to buy again, compared to 46% for all EV brands. Despite some controversies, Tesla customers remain loyal.

Interest in Chinese EV brands is increasing, with nearly 59% of European drivers considering a Chinese EV for their next purchase, particularly in the UK, Spain, and Poland. This growth is attributed to competitive pricing, although interest is lower in Sweden and Norway. Brands like BYD are gaining popularity, with early 2025 sales surpassing some established automakers.

The survey also indicates changes in charging behavior as EVs become more mainstream. In 2023, 75% of drivers had access to private parking, but this figure has decreased to 61% as more drivers without dedicated parking adopt EVs. This highlights the need for reliable public and shared charging options. Only 48% of drivers are willing to leave their EV plugged in for long periods when not charging, and two-thirds occasionally override scheduled charging. Meanwhile, 56% are receptive to automated third-party charging control, emphasizing the importance of trust and convenience. The report suggests that for broader adoption, charging must be effortless, intuitive, and focused on customer needs.