Dec 1, 2025
Tesla’s new registrations in major European markets declined significantly in November.
Tesla registrations in several important European markets dropped significantly in November compared to the previous year, as the American EV manufacturer continued to face challenges in maintaining its market share, despite introducing new versions of its popular Model Y.
However, Norway experienced a different outcome with record sales during the month. As Tesla's first market outside North America over a decade ago, it has remained the company's second-largest European market after the UK this year.
Monthly registration figures, which serve as a sales indicator, fell by 58% in France to 1,593 vehicles, by 59% to 1,466 cars in Sweden, by 49% to 534 cars in Denmark, by 44% in the Netherlands to 1,627, and by 9% in Spain to 1,523, according to official data. In contrast, Norway's registrations nearly tripled to 6,215 cars, surpassing the country's annual sales record with a month remaining.
Tesla's overall market share in Europe decreased to 1.6% from 2.4% during the same period last year, covering January to October.
Tesla's shares on Nasdaq fell by 1.4% in pre-market trading on Monday. The company's decline in Europe began late last year after CEO Elon Musk publicly endorsed right-wing political figures, which led to protests across the region.
In November, a significant fire at a Tesla dealership in Southern France led to a criminal investigation, as reported by local media. Although Musk has reduced his political commentary since resigning from the U.S. Department of Government Efficiency, Tesla's business in Europe has not yet bounced back.
However, Norway experienced a different outcome with record sales during the month. As Tesla's first market outside North America over a decade ago, it has remained the company's second-largest European market after the UK this year.
Monthly registration figures, which serve as a sales indicator, fell by 58% in France to 1,593 vehicles, by 59% to 1,466 cars in Sweden, by 49% to 534 cars in Denmark, by 44% in the Netherlands to 1,627, and by 9% in Spain to 1,523, according to official data. In contrast, Norway's registrations nearly tripled to 6,215 cars, surpassing the country's annual sales record with a month remaining.
Tesla's overall market share in Europe decreased to 1.6% from 2.4% during the same period last year, covering January to October.
Tesla's shares on Nasdaq fell by 1.4% in pre-market trading on Monday. The company's decline in Europe began late last year after CEO Elon Musk publicly endorsed right-wing political figures, which led to protests across the region.
In November, a significant fire at a Tesla dealership in Southern France led to a criminal investigation, as reported by local media. Although Musk has reduced his political commentary since resigning from the U.S. Department of Government Efficiency, Tesla's business in Europe has not yet bounced back.